“Email Marketing vs. Spam; A 10-Round Smack-Down”
Ten killer strategies for getting your emails delivered and read

Free Whitepaper: Email Marketing Vs. Spam
 
 
"When I get an automated e-mail with a new lead, I think, “That would have taken me 6 hours!” I celebrate over the 10 seconds it takes to read the e-mail and relax knowing that the lead is being taken care of, without my ever touching it. With Infusion, I feel like I now have employees doing for me what I used to have to do, employees I couldn’t afford to pay. Before Infusion, it was literally impossible for me to grow my business. As a mother of 5 children, I didn’t have the time, I didn’t have the tools and I didn’t have the training. Infusion has given me everything I need to take advantage of the technological elements of business building. I thought it was way out of my reach, but they’ve put it in my hands."

Shelle Soelberg - Let's Play Music
 
 
 

Stop dealing with email headaches:

  • spam filters
  • deliverability rates
  • email formats
  • content
  • email frequencies
  • and many more

    Get the email campaign management system that does it all for you

Avoid Email Marketing Pitfalls


Emails are a great way to keep in contact with prospects and customers. It's one of the cheapest, easiest, most convenient ways to reach out to customers and potential customers. It's no wonder email is the fastest growing marketing tool. But, email campaign management can be daunting.

When dealing with email campaign management, there are many things the sender needs to be aware of for the campaign to be successful. One of these concerns is whether or not the email will reach the customer or prospect. When an email campaign management system is being used, small business owners have to consider: what words should not be included in subject lines, what your content includes, the format of the email, the frequency of the emails being sent, how large the batch is and corresponding delivery rates, and other tricks that are needed to get emails past the spam filters. In other words, just this one aspect of email campaign management could be a job in and of itself. But, what small business owner has the time to focus just on email campaign management?

So what's the answer to making email campaign management easier? Easy. It's the utilization of software that includes the automation of email campaign management features. Infusion CRM includes a feature that directly handles email campaign management. With Infusion CRM, small business owners are able to check deliverability before the email is even sent. Our software features make email campaign management simple by managing newsletters, auto-responders, and basic email formats with robust email tools.  

Infusion CRMs email campaign management also allows large batches of emails to be sent simultaneously. Imagine the time saved when a mass email can be sent, versus several small groups.  Once the emails are sent, tracking systems go to work, checking on opening and response rates. And, Infusion CRMs email campaign management feature is fully automated, making email campaign management nearly effortless.

Businesses do have options. They can learn all the rules of sending mass emails, and fight with spam filters. Or, they can stop worrying about all of these things, and find an email campaign management program that does it all for them. Wouldn't companies be better off focusing on growing their business rather than dealing with manual email campaign management?