“Email Marketing vs. Spam; A 10-Round Smack-Down”
Ten killer strategies for getting your emails delivered and read

Free Whitepaper: Email Marketing Vs. Spam
 
 
"When I get an automated e-mail with a new lead, I think, “That would have taken me 6 hours!” I celebrate over the 10 seconds it takes to read the e-mail and relax knowing that the lead is being taken care of, without my ever touching it. With Infusion, I feel like I now have employees doing for me what I used to have to do, employees I couldn’t afford to pay. Before Infusion, it was literally impossible for me to grow my business. As a mother of 5 children, I didn’t have the time, I didn’t have the tools and I didn’t have the training. Infusion has given me everything I need to take advantage of the technological elements of business building. I thought it was way out of my reach, but they’ve put it in my hands."

Shelle Soelberg - Let's Play Music
 
 
 

Realize the benefits of email campaign management:

  • get higher deliverability rates
  • track your deliverability and opening rates
  • send large batches of emails at one time
  • automate the process of sending emails

Why You Must Use the Tools
of an Email Campaign Management System

Email campaign management? You've got it covered, right. After all, you might already have some sort of email campaign management system working for you.

And, long ago you learned the  secrets to ensure your emails got past spam filters. Okay, so, you have some semblance of an email campaign management system in place. But, are you using it? And is it doing everything it could be?

Although software programs have certainly made email campaign management easier, it doesn't mean that small businesses are using them all the time. Complacency can set in, and confidence in their own marketing abilities might cause business owners to forget to use their email campaign management tools to check deliverability or response rates. Rather than checking if their email marketing is working, they simply assume it will. I've seen it happen before. After years of running their own company, business owners begin to rely too heavily on their own knowledge of the “email rules” and neglect to consult the email management software.

Sure, small business owners might write and send emails all the time. Unfortunately, the “rules” are continually changing, and even long established small business owners may be ignorant of the latest things to avoid. As spam filters become more sophisticated, business owners must use the email campaign management tools at their disposal.

Furthermore, the challenge of getting someone to open and read a message is getting tougher. A good email campaign management system takes care of these problems by giving you valuable data about your email campaigns. The best, fastest, most accurate, and less time consuming way to send email marketing is to use a competent, email campaign management system.  
 
Infusion CRMs email campaign management will stop tempted business owners from “going it alone.” Infusion CRMs email campaign management allows business owners to easily check the email content and subject line for deliverability. Our email campaign management system gives an accurate measure of what emails will make it through the spam filters. Furthermore, our email campaign management system can track the number of emails that get opened, and if a link is attached, the link response rate. Finally, with our email campaign management system, small business owners can effortlessly manage newsletters, auto-responders, and other types of emails automatically.

Once small business owners discover the benefits of using Infusion CRM and our email campaign management tool, they'll ditch the software their currently using (or occasionally using) and start building more revenue. After all, why risk sending those marketing emails straight to the junk mail? Use email campaign management to send important marketing messages to the right place: the in-box.